Effective date: 31 December 2025
Last updated: 31 December 2025
Novacare Marketing (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This policy applies to visitors to our website novacaremarketing.co.uk and individuals who contact us or use our services.
1. Who we are
Data Controller: Novacare Marketing
Contact email: admin@novacaremarketing.co.uk
Novacare Marketing supports private healthcare clinics and practitioners with clinic growth, reviews, and local visibility. We do not sell personal data or operate data brokerage services.
We have applied for registration with the Information Commissioner’s Office (ICO) and process personal data in line with UK GDPR requirements.
2. Personal data we collect
We may collect and process the following personal data:
a) Information you provide to us
- Name
- Email address
- Clinic or business name
- Phone number (if provided)
- Enquiry or message content
- Any information submitted via contact forms, audit requests, or email
b) Automatically collected data
When you visit our website, we may collect:
- IP address (anonymised where possible)
- Browser and device information
- Pages visited and time spent on the site
- Referring URLs
This data is collected using cookies and similar technologies. Please see our Cookies Policy for details.
3. How we use your personal data
We use personal data to:
- Respond to enquiries and audit requests
- Communicate about our services
- Provide clinic audits and related support
- Improve our website and services
- Maintain internal records
- Comply with legal or regulatory obligations
We only use personal data for clear, legitimate purposes and do not use it in ways that are incompatible with those purposes.
4. Legal basis for processing
Under UK GDPR, we rely on the following legal bases:
- Consent – where you actively submit information or consent to cookies
- Legitimate interests – to respond to enquiries and operate our business, provided this does not override your rights
- Contractual necessity – where processing is required to provide requested services
- Legal obligation – where required by law
We do not process personal data without a lawful basis.
5. Communications
We may contact you by email or phone if:
- You submit an enquiry or audit request
- You ask us to contact you
- Ongoing communication is necessary to respond to your request
We do not send unsolicited marketing emails and do not sell or rent personal data to third parties.
You can ask us to stop contacting you at any time by emailing admin@novacaremarketing.co.uk.
6. Cookies and tracking technologies
We use cookies and similar technologies to:
- Ensure website functionality
- Analyse website usage
- Improve user experience
Non-essential cookies are only placed after you give consent via our cookie banner.
For full details, please see our Cookies Policy.
7. Sharing your data
We may share personal data with trusted third parties where necessary, including:
- Website hosting providers
- Analytics providers (e.g. Google Analytics)
- Email or form management tools
- Legal or regulatory authorities where required
- All third parties are required to process personal data securely and in line with data protection law.
8. International data transfers
Some third-party services may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including:
- UK adequacy regulations
- Standard contractual clauses
- Equivalent lawful protections
9. Data storage and security
We take appropriate technical and organisational measures to protect personal data, including:
- Secure systems and access controls
- Data minimisation
- Restricted access to personal data
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal obligations.
10. Your data protection rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request erasure of your data
- Restrict or object to processing
- Withdraw consent at any time
- Request data portability
- Lodge a complaint with the ICO
To exercise your rights, contact us at: admin@novacaremarketing.co.uk
You also have the right to complain to the Information Commissioner’s Office (ICO): https://www.ico.org.uk
11. Third-party links
Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies separately.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date.
13. Contact us
If you have any questions about this Privacy Policy or how we handle personal data, please contact: admin@novacaremarketing.co.uk